Today’s brand infringers can build polished, believable digital experiences at scale.
They are replicating visual identity, product presentation, UX patterns, tone of voice, checkout flows, and even after-sales signals; then distributing them across websites, social platforms, marketplaces, and paid channels in a coordinated way.
For design-led brands, this creates a more complex threat: not just counterfeiting or phishing in isolation, but a broader ecosystem of imitation that can damage sales, trust, brand equity, and the value of original design.
During this webinar discussion, the spokespeople focused on a very practical question: what does online infringement look like today for design-led brands, and how should brands respond to imitation?
Duration: 42 minutes
If you’d like to discuss any of the topics covered in more detail, get in touch with our expert team.
Watch the expert webinar
Meet the Expert Spokespeople:
Mary Kernohan
CCO, SnapDragon
Mary Kernohan is a senior leader at SnapDragon Monitoring, with 12 years’ experience in the anti-counterfeiting and brand protection industry. Working with leading brands to navigate the rapidly evolving online retail landscape, she helps them protect brand value and adapt to changing consumer behaviours across digital channels.
Mary also chairs the INTA Unreal Campaign Committee, and is passionate about tackling online infringement and protecting brands and consumers.
Laura Newbold Breen
CEO, ACID
Laura joined ACID as Chief Operating Officer in December 2023 and, in June 2024, was promoted to the role of CEO. In her previous role, she was Head of Legal at Magmatic Ltd, the former owner of the Trunki brand. Working closely with Rob Law MBE, she pioneered a resourceful approach to Brand Protection, becoming the manager responsible for all aspects of IP.
She also had full responsibility for Product Compliance Manager, ensuring all products’ compliance with safety legislation throughout the globe.
