Counterfeit
TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
March 5, 2025
Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
5 ways online brand protection adds value to your business
Every company, particularly a startup, needs a competitive advantage. Knowing how to protect your brand online can ensure a more prosperous future. Here are 5 reasons why you should prioritise protecting, managing and enforcing your IP rights.
19 Key Import and Export Regulations for Brand Protection
Protecting your intellectual property (IP) is vital in today’s global market. This article summarizes 19 key import and export laws across Europe, Asia, and the USA, providing gan overview of customs and international trade regulations.
Key Trends Shaping Online Brand Protection
Innovative technologies bring opportunities, both for brands and for bad actors who want to piggyback on other people’s success by infringing their intellectual property rights.
As you head into the new year, your brand protection strategies should include awareness of the following developments. Find out our trends predictions for 2025.
How Copyright in Artwork Works, and How to Enforce it
Found someone using your designs without permission? Whether it’s a fast-fashion giant or an overseas platform, it’s intellectual property theft. This article explores copyright law for designers, covering what’s protected, how to identify infringement, and steps to take before contacting a lawyer
Monitoring and Enforcing Design Patents: A Guide for Brand Owners
Protecting your designs and patents is essential to maintaining your brand’s unique identity, competitive advantage, and financial growth. By actively monitoring the market and enforcing your IP rights, you can prevent unauthorised use. Find out how.
