Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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The Age of AI Influencers and Deepfakes: When Seeing Is No Longer Believing
AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.
Brand Protection Notebook: The Dark Web
The Dark Web presents a complex and often overlooked challenge for brand protection teams. Hidden behind the Tor network, it can host unauthorised brand use, impersonation, sensitive information and data leaks. Yet monitoring this difficult-to-access environment can provide valuable intelligence, helping brands identify emerging risks, uncover connections between infringements and take early action to protect their reputation and assets.
The Top Generative AI Tactics Used by Counterfeiters and Why IP Matters
As generative AI lowers the cost and complexity of online infringement, counterfeiters are operating faster and at greater scale than ever. Discover the tactics being used to exploit brands, the growing importance of IP protection, and what businesses can do to stay ahead of AI-enabled counterfeiting and impersonation.
Brand Protection Notebook: Domain Searches
Discover how domain monitoring and intelligent filtering can uncover high-priority brand infringement across complex digital landscapes — even when brand names are short, generic or easily confused with unrelated terms.
The 5 famous IP battles that shaped brand protection
Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.
This article explores the ecosystem of domains hosted on the .shop (‘dot-shop’) extension, which is popularly used for e-commerce websites, but has also been noted to be disproportionately commonly utilised by bad actors in the construction of fraudulent sites.
