Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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Brand Protection Notebook: AI-powered Result Scoring
AI functionality is a key component of SnapDragon’s brand protection technology platform, used to prioritise and categorise results for further analysis. Dealing with the large volumes of results collected via monitoring can be a major operational challenge, and therefore a robust process for identifying the highest-threat findings is essential for building efficiency into the analysis process.
Counterfeit Jewellery in a Digital Era: The Brand Authenticity Challenge
Counterfeit jewellery has entered a new era. What was once characterised by crude imitations sold in physical markets has evolved into a sophisticated ecosystem that combines advanced manufacturing, digital marketing, and emerging technologies to imitate some of the world’s most recognisable luxury brands.
As counterfeiters continue to refine their methods, protecting intellectual property requires more than traditional enforcement. It demands ongoing visibility across the online landscape, rapid identification of emerging threats, and the ability to respond before counterfeit products reach consumers.
Beyond Trademarks: Why Trade Dress Is Critical in the Era of Generative AI
Most brands focus on protecting their logo, yet some of the most valuable brand assets are often left completely exposed. Once a competitor or counterfeiter begins imitating these elements, the damage to customer trust, market share and brand value can be significant.
The reality is that a brand is made up of far more than its name or logo.
Expert Insights: The Counterfeiting Trends Shaping Summer
For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.
Brand Protection Notebook: Exploring the Brand Protection Platform
One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
The New Age of Brand Risk: AI is Not Just Challenging Trademarks, it is Challenging Trust
Generative AI is creating a new age of brand risk — from deepfake endorsements and AI-generated designs to fragmented counterfeit supply chains and misleading “AI washing” claims making the environment around trademarks alot more complex. This article explores why traditional trademark protection is under pressure, and why legal teams must shift toward continuous, intelligence-led protection of brand trust.
