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Black Friday
Brand Protection Guide

Every year, Black Friday kicks off a global revenue race. From Christmas shopping in Europe to Cyber Monday in the US, billions in revenue are up for grabs. While brands race to meet demand, counterfeiters are racing faster.

Download your free Black Friday Brand Protection Guide to switch from reactive to proactive, and protect the revenue your brand deserves this season.

Who is This For?

This guide is essential reading for

E-commerce Directors
Brand Protection Managers
Legal Counsel
Marketing Leaders
Revenue Managers
Risk Managers

Particularly helpful for brands facing high-volume retail seasons. If your revenue and reputation are at risk from counterfeiting, diversion, or impersonation during peak sales, this guide is for you.

What’s Included?

We’ve combined intelligence from specialists at SnapDragon, major platforms, and authorities, to build the definitive Black Friday Brand Protection Guide.

The New Retail Landscape: Learn how ‘dupe culture’ and impulse-driven buying create the perfect environment for counterfeit crime.
The Anatomy of a Scam: A step-by-step visual map of how a single shopper’s journey can pass through multiple risks, from fake ads to data theft.
Platform Blind Spots: Detailed analysis of the unique vulnerabilities and threat types across Amazon, TikTok, Temu, and eBay.
Super Threats: Insights into industrial-scale attacks, including super fakes, listing piggybacking, and clone websites.
The Strategy Playbook: The three non-negotiable steps (Detect, Enforce, Educate) for sustainable growth and brand confidence.