Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
Industry Guide
Toy Industry Brand Protection Guide for Legal Experts
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The Age of AI Influencers and Deepfakes: When Seeing Is No Longer Believing
AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.
Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust
Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
The Shift from Reactive to Resilient: The Future of Brand Protection in Beauty
For many years, beauty and cosmetic brands have dealt with counterfeiting and imitation as isolated incidents attempting to steal sales — a fake product listing here, a suspicious seller there, and the occasional cloned website redirecting traffic.
However, the explosive rise of the Tik Tok “dupe culture” has fundamentally shifted the scale, speed and sophistication of the brand threat landscape.
Today, imitation is not happening in the shadows. It is happening openly, virally and at an industrial scale.
The Hidden SEO Risk of Brand Impersonation: What Brand Leaders are Missing
Brand impersonation is a fraudulent tactic when criminals pose as a trusted brand – using logos, websites and social media to sell fake products or steal customer data. They trick viewers into trusting fake websites, and social media damaging the reputation of the genuine brand. Internally in an organisation this issue is often seen as a legal, risk or reputational issue, but its impact on SEO is frequently overlooked.
