Online Brand Protection Archives

The New Age of Brand Risk: AI is Not Just Challenging Trademarks, it is Challenging Trust

Generative AI is creating a new age of brand risk — from deepfake endorsements and AI-generated designs to fragmented counterfeit supply chains and misleading “AI washing” claims making the environment around trademarks alot more complex. This article explores why traditional trademark protection is under pressure, and why legal teams must shift toward continuous, intelligence-led protection of brand trust.

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June 24, 2026

Brand Protection

INTA London 2026: Why trust has become the most valuable asset in intellectual property

Why trust has become the most valuable asset in intellectual property – lessons learnt from INTA 2026 event London: AI is reshaping IP and brand protection — creating new opportunities for legal teams, but also new risks from deepfakes, dupe culture, fake endorsements, and fast-moving online infringement.

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June 18, 2026

Fake Websites

The Shift from Reactive to Resilient: The Future of Brand Protection in Beauty

For many years, beauty and cosmetic brands have dealt with counterfeiting and imitation as isolated incidents attempting to steal sales — a fake product listing here, a suspicious seller there, and the occasional cloned website redirecting traffic.
However, the explosive rise of the Tik Tok “dupe culture” has fundamentally shifted the scale, speed and sophistication of the brand threat landscape.
Today, imitation is not happening in the shadows. It is happening openly, virally and at an industrial scale.

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June 4, 2026

Brand Protection

The Hidden SEO Risk of Brand Impersonation: What Brand Leaders are Missing

Brand impersonation is a fraudulent tactic when criminals pose as a trusted brand – using logos, websites and social media to sell fake products or steal customer data. They trick viewers into trusting fake websites, and social media damaging the reputation of the genuine brand. Internally in an organisation this issue is often seen as a legal, risk or reputational issue, but its impact on SEO is frequently overlooked.

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May 15, 2026