Every counterfeit toy is a risk disguised as a gift. Partnering with SnapDragon protects your brands, revenue and product innovations built to inspire playtime.
The Challenge
Counterfeit toys move quickly across online marketplaces, especially during seasonal surges when demand is high. These fakes bypass testing, create real liability risks, and undermine the trust parents place in your brand.
When a counterfeit toy reaches a child, they are often dangerous and risk causing harm. To help prevent this, and help brands protect their reputations we have developed a dedicated toy industry guide called “Protect Play” to help you stay ahead of the evolving counterfeit threats in 2026.
The real risks facing the
toy industry online
Materials, choking hazards, battery risks, missing certifications
Copycat packaging and near-identical product imagery
Channel conflict and price erosion
Characters, artwork, and brand assets used without permission
Fake storefronts, social accounts, and customer-support scams
Deceptive domains designed to imitate your brand and harvest payment or personal information.
What toy brands gain by taking control of infringement
Fewer counterfeit and impersonation listings across your priority channels
Stronger customer confidence, fewer negative reviews, and a drop in returns.
Greater control over your digital shelf, more predictable enforcement, and a safer brand presence online.
If your revenue and reputation are at risk from counterfeiting, diversion, or impersonation, this guide is for you.
We can be where our clients can’t.
Real results from toy brands using SnapDragon to remove dangerous fakes, restore trust, and keep families safe.
Play&Go's Pivotal Alliance with SnapDragon
Play&Go Brand Manager
4.8 K+
Grey market goods removed
90 %
Success rate
Safeguarding ZIPIT’s unique designs
Itamar Cohen, CEO
97 %
Success rate
4 yr
Partnership
Driving Out the Fakes
Marise Jelles, Co-founder & Finance
95 %
Success rate
17
Platforms monitored
How we helped ergobaby fight against intimidation
Robin Homolac
Associate Director B2B Channel Marketing at Ergobaby
18K+
Listings removed
4yr
Partnership
Coverage
Coverage that protects every corner of your digital shelf
Our award-winning brand protection software combines expert agility with AI precision to find and remove threats wherever they appear.
We monitor global marketplaces at speed, using AI to identify counterfeit and unauthorised listings, and enforcing fast removals to keep dangerous products away from families.
Our AI scans major social platforms for impersonations, fake promotions, and misleading ads, taking them down quickly to protect parents, children, and your brand reputation.
We provide always-on domain monitoring to detect trademark-infringing URLs, copycat sites, and phishing risks, stopping deceptive pages before they mislead customers.
We safeguard your brand assets by identifying unauthorised use of your trademarks across digital channels and enforcing your rights with speed and accuracy.
Our team and technology work together to uncover counterfeit operations, escalating high-risk infringements and removing dangerous products from circulation.
We track global app stores to detect fake, malicious, or unauthorised apps, removing them quickly to protect your customer experience and your brand integrity.
We onboard your products, priorities, and protected assets, giving our AI and experts everything they need to start identifying threats across your digital shelf.
You stay in control. SnapDragon flags suspicious listings for your approval, ensuring every action is accurate, compliant, and aligned to your brand’s enforcement strategy.
Our platform and experts move fast to remove counterfeit and impersonation listings:
protecting children
restoring trust
keeping your brand safe online
No matter if you have one brand, or many. Or if you need a little help or full service, the first questions are often very similar.
Signs of counterfeiting often show up online first. Look for unusual listings on marketplaces, pricing that looks “too good to be true,” inconsistent packaging, or a sudden increase in customer complaints. SnapDragon monitors these channels for you, identifying suspicious listings and helping you confirm whether they’re genuine or not.
Flag it and avoid engaging directly with the seller. SnapDragon can verify the infringement, take action on your behalf, and remove the listing quickly and safely. Our team ensures the right evidence is gathered and the correct enforcement path is followed to protect your brand and the families who trust it.
SnapDragon offers flexible packages based on the size of your product range, the number of marketplaces/social platforms you need monitored, and the level of enforcement support required. We’ll recommend the right plan for your brand once we understand your priorities and risks.
Take the first step toward protecting the children who love your products.
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