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If it’s trending on social media, it’s already being counterfeited. Criminals can now put a fake in a customer’s hand before you’ve even cleared customs.

Is your brand ready?

Download “Protect Play”: your free Brand Protection Guide to protect your 2026 revenue and the safety of your customers.

Who is This For?

This guide is essential reading for

E-commerce Directors
Brand Protection Managers
Legal Counsel
Marketing Leaders
Revenue Managers
Risk Managers

Particularly helpful for toy brands facing high-volume retail seasons. If your revenue and reputation are at risk from counterfeiting, diversion, or impersonation, this guide is for you.

What’s Included?

The toy industry moves fast, but criminal networks often move faster. To help you stay ahead, we’ve shared insights and strategies from legal experts, leading toy brands and the SnapDragon Team to deliver a definitive guide to brand protection in 2026.

Included in the guide:

The Labubu Effect: An analysis of how modern infringers exploit viral trends to disappear before enforcement can strike.
The Counterfeit Trap: Ways to help your customers look beyond the price tag and understand the true risks of fakes.
How to identify patterns in brand threats: How to identify emerging threat patterns before they impact your bottom line.
The Strategy Playbook: A practical checklist to harden your brand’s defences this year.