Counterfeit
TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
March 5, 2025
Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
5 ways online brand protection adds value to your business
Every company, particularly a startup, needs a competitive advantage. Knowing how to protect your brand online can ensure a more prosperous future. Here are 5 reasons why you should prioritise protecting, managing and enforcing your IP rights.
On-Demand Webinar: Protect Your Brand Identity – AI, Deepfakes, and Impersonation
We explore the risks of AI-generated content, and analyse the dangers of impersonation – such as deepfakes – that can impact your brand.
Duration: 30 mins plus Q&A
Celebrating Great Service Relationships
From global industry leaders to growing startups, our clients rely on us to safeguard their intellectual property from online threats. Here’s to the power of strong partnerships, unwavering commitment, and the kind of service that makes a real difference.
GAINSWave: Securing Brand Value
Find out how SnapDragon’s online brand protection helps GAINSWave protect their brand with a +90% success rate.
The Dangers of AI Impersonation: A Cautionary Tale
The recent case of a French woman who lost €830,000 to scammers impersonating the actor Brad Pitt highlights the alarming potential of AI technology to deceive and defraud. This incident serves as a reminder that both individuals and businesses must remain vigilant against the perils of online impersonation.