Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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How to Choose the Right Online Brand Protection Software
For global brands, the question is no longer whether you need protection, but whether your brand protection software is fast and smart enough to keep up with your needs.
Hornit’s Story: How One SME Used Intellectual Property to Fight Counterfeiters
As Hornit’s range of cycling products and accessories broadened, and their popularity grew, so did the number of counterfeit and imitation products appearing across online platforms. The counterfeiters were noticed by Hornit because they were stealing and re-using Hornit’s own marketing content and campaigns to sell the counterfeit products.
The Shift from Reactive to Resilient: The Future of Brand Protection in Beauty
For many years, beauty and cosmetic brands have dealt with counterfeiting and imitation as isolated incidents attempting to steal sales — a fake product listing here, a suspicious seller there, and the occasional cloned website redirecting traffic.
However, the explosive rise of the Tik Tok “dupe culture” has fundamentally shifted the scale, speed and sophistication of the brand threat landscape.
Today, imitation is not happening in the shadows. It is happening openly, virally and at an industrial scale.
The Hidden SEO Risk of Brand Impersonation: What Brand Leaders are Missing
Brand impersonation is a fraudulent tactic when criminals pose as a trusted brand – using logos, websites and social media to sell fake products or steal customer data. They trick viewers into trusting fake websites, and social media damaging the reputation of the genuine brand. Internally in an organisation this issue is often seen as a legal, risk or reputational issue, but its impact on SEO is frequently overlooked.
