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Brand Protection

Beauty AI Diagnostic Models: The New Counterfeit Attack Route

For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.

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July 13, 2026
Brand Protection

Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar

Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.

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July 8, 2026
SnapDragon : Why Generative AI Is Challenging Traditional Trademark Protection
AI

The New Age of Brand Risk: AI is Not Just Challenging Trademarks, it is Challenging Trust

Generative AI is creating a new age of brand risk — from deepfake endorsements and AI-generated designs to fragmented counterfeit supply chains and misleading “AI washing” claims making the environment around trademarks alot more complex. This article explores why traditional trademark protection is under pressure, and why legal teams must shift toward continuous, intelligence-led protection of brand trust.

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June 24, 2026