FROM OUR BLOG
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Why brand protection is critical to your cybersecurity strategy
The damage cyberattacks can have on any brand is incalculable. From data breaches to financial and reputational harm, we all…
The Imitation Game: Why Protecting your Beauty Brand Matters
The imitation game (or counterfeit industry) is an elaborate network that constantly evolves, employing increasingly complex channels and methods to…
Securing Your Supply Chain: A Necessity for Beauty Brands in the Counterfeit Era
In today’s globalised world, ensuring the integrity of your supply chain is critical for businesses in every sector. But for…
Protecting Against the Rise in “Superfakes”
In the world of counterfeiting, there are two types of fakes for brands and consumers to consider. There are the…
Ticket Scams: Time to face the music
From Taylor Swift to the next up-and-comer, music touring and concert tickets have become a highly lucrative money spinner for…
Don’t get caught out this Amazon Prime Day
Since launching in 2015, Amazon Prime Day has now become a full-blown phenomenon, with shoppers and brands alike seeking to…
Is it time to say goodbye to unregulated AI?
Reading the news headlines doesn’t paint a positive picture when it comes to AI. Whether it’s our jobs, lives or…
Father’s Day: Avoiding fakes and staying safe when you buy
With Father’s Day celebrated worldwide this Sunday, the final flurry of sales is a tempting chance for last-minute shoppers to…
World Day Against Child Labour – working together and fighting back in 2023
After a week centred all around the importance of child safety, it is perhaps apt that today marks World Day…
Child Safety Week 2023 – protecting children against the risks of counterfeits
Over the last five days, the world has celebrated Child Safety Week, the Child Accident Prevention Trust’s annual campaign to…
Fighting Fakes on Independent Websites
Over the past few days, high profile stories have circulated in the media over the sales of counterfeit products, or…
Happy World IP Day 2023
While intellectual property is always at the forefront of our brand protection, here at SnapDragon we are delighted to celebrate…
Keeping your brand safe from scams on social media
In the digital age, it is no wonder that recent estimates show over 4.2 billion people on the planet now…
Understanding counterfeits and brand protection in the beauty industry
In our first podcast of 2023, our Head of Beauty, Wilma McDaniel, was joined by esteemed beauty industry veteran and…
How Logo Detection Can Transform Your Online Brand Protection
When it comes to logo detection and your brand, the logo(s) you own form a key part in your corporate…
Understanding Trademarks in the Metaverse
As the online marketplace embraces virtual content of all kinds, from the latest NFTs to popular gaming “loot boxes”, the…
Fake it While You Make it – TikTok: Counterfeiters’ Newest Fix
From its humble start as a viral song app, the popular platform TikTok has become a global phenomenon the world…
Human Trafficking: the True Cost of a Bargain
Whether considering a cheap manicure or tempted by an ‘inspired’ knock-off, it can be all too easy to forget what…
