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SnapDragon Blog

SnapDragon is made up of a team of tenacious, experienced, multi-lingual professionals who know what it takes to defend a brand online.  We use intellectual property rights to defend your brand on e-commerce platforms across the world.  ...
Have you ever thought about counterfeit cuisine while tucking into your Thanksgiving or Christmas dinner? Food fraud, the criminal activity of making profit by substituting expensive ingredients for cheaper ones, hit the headlines in Britain when the horse-meat scandal broke out in 2013. After...
Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence within the luxury brand industry is well-documented, less well-known is the significant amount of counterfeits within the toy and nursery sector....
SnapDragon is delighted to be exhibiting at ABC Kids Expo on 17 – 19 October in Las Vegas where we will be giving free tips on online brand protection....
FREE SEMINAR: Hot Tips for Protecting Your Brand Online, Saturday 16th September at 2.30pm in the Trend Forum....
Historically, national trademark offices in Europe had been divided about the scope of protection given to black and white trademarks. Several offices (including the UK Intellectual Property Office) had treated these marks as providing protection in all colours, while others...
Kellogg’s is taking Australian tennis player Thanasi Kokkinakis to court over his attempt to trademark his “Special K” nickname. The food giant, which registered the Australian trademark for Special K in 1955 to protect its signature cereal brand, wants to...
In December 2016, the General Court of the European Union (EGC) dismissed Nestlé’s attempt to register the four-fingered shape of the brand’s signature Kit Kat chocolate bars as an EU trademark. Marking the latest development in a decade-long legal battle...
The European Court of Justice (CJEU) has recently ruled that posting hyperlinks to copyright-protected works published without their author’s consent can, sometimes, constitute copyright infringement. The ruling aimed to strike a ‘fair balance’ between protecting the interests of copyright holders...
With more than 1 billion monthly users, YouTube is the world’s largest video sharing platform; in 2012, only seven years after its creation, 60 hours of video were uploaded every minute and YouTube mobile alone received over 600 million views...