SnapDragon Blog
After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January – we will be located...
Last week was a glittering week of award success and recognition for the SnapDragon team and our founder Rachel Jones! We were thrilled to be nominated for four awards at three prestigious ceremonies; the Women in IT Excellence Awards, the...
In 2017, Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving to Black Friday* through to Cyber Monday [1]. This was $2.6 billion and 15% more than they spent during the same time frame...
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether registered or not, can ensure a more prosperous future for your brand than others in a similar space. ...
SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager. The newest additions to our team demonstrate our commitment to the brand protection industry and...
Every year, on August 21st we celebrate World Entrepreneurs’ Day, or WED, which is a day dedicated to creating awareness for entrepreneurship, innovation and leadership across the world....
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe....
SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available. Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters...
Brand protection is a complex business – key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no...
Every year, on April 26th, the world celebrates World Intellectual Property Day. Today, July 4th, we celebrate British Intellectual Property Day… but what exactly are we celebrating?...