For years, the beauty industry's battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.
Counterfeit, IP Protection, Online Brand Protection
Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
Counterfeit listings are no longer the only brand threat. Today's beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
