Posts filed under: Brand Protection Insights
Today marks British IP Day which celebrates the central role that Intellectual Property (IP) plays across the UK....
When it comes to expensive apparel and outdoors products, high prices are more often than not related to safety – and making goods safe involves a whole load more than first meets the eye....
For those of us based outside the UK, today is celebrated as Mother’s Day. However, as many of us shop online to find that perfect gift for mum, it’s worth remembering that it is also a prime time for counterfeiters...
The power of knowledge is the topic for this week. Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues....
The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick...
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks....
In 2017, Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving to Black Friday* through to Cyber Monday[1]. This was $2.6 billion and 15% more than they spent during the same timeframe last year....
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether registered or not, can ensure a more prosperous future for your brand than others in a similar space. ...
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe....
Brand protection is a complex business – key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no...