Posts filed under: Brand Protection Insights

Crowdfunding online is a fantastic way to bring a product to market. It offers a fast path to finances with minimal upfront costs. In addition, having your product on sites like Kickstarter or Indiegogo acts as an advertising tool which...
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There is widespread counterfeiting within the cosmetics industry, as many are all too aware. As almost all cosmetic products are applied to the body or skin, the health implications when untested and often harmful fakes infiltrate the market are serious...
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Amazon and the notorious markets list… and why, if you sell through Amazon, it’s not all over yet… The Office of the US Trade Representative released its Special 301 Report last week adding five Amazon platforms to its latest ‘Notorious...
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Social media networks are often at the heart of marketing strategies. They enable companies to increase their brand’s visibility and value, whilst targeting up to 3.8 billion potential consumers. Given the current context, the value of social media is growing...
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It has been a weird and scary few weeks for everyone. While most of the world is banding together to help each other through, some nasty individuals are taking advantage of the situation, meaning that counterfeit products are rife and...
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As experts in the field, we have called on our experience and knowledge to produce the following guide to protecting your brand online. This series of guides is intended for those brands that sell consumer products but contains useful tips...
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In these ever stranger times, a need for optimism is clear, along with an appreciation of the good things in life: friends, family, health and sunshine. And in my case, nice wine (or a gin and tonic)....
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Counterfeiting is a sector where the criminals and copycats have been the real innovators for far too long. And when it comes to fakes, counterfeiters are only getting craftier, constantly finding new ways to copy and profiteer whilst avoiding the...
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As cycling jerseys have become ‘cooler’, the number of counterfeits have grown. Safety concerns are arguably less pertinent than with other cycling products. However, fakes pose a real threat to the innovators that have worked hard to build their brands...
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Love is … cartoons, illustrated by Kim Casali, filled the 1970s. Alongside this was one of Coke’s biggest campaigns: ‘Coke, it’s the real thing’. These gave consumers no choice as to the rationale for selecting originality and, in effect, Coke...
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