Posts filed under: Brand Protection Insights
According to 2018 results, Black Friday sales topped $6.22 billion in the US alone, with the UK accounting for an additional £1.5 billion revenue, dominated once more by Amazon which recorded the highest activity on both sides of the pond....
In this blog, Rachel talks about conversations had as the entrepreneur in residence at the British Library’s first Business & IP Centre in Scotland. Delivered in partnership with Glasgow Life and the National Library of Scotland, the new service in...
Today marks British IP Day which celebrates the central role that Intellectual Property (IP) plays across the UK....
When it comes to expensive apparel and outdoor products, high prices are more often than not related to safety – and making goods safe involves a whole load more than first meets the eye....
For those of us based outside the UK, today is celebrated as Mother’s Day. However, as many of us shop online to find that perfect gift for mum, it’s worth remembering that it is also a prime time for counterfeiters...
The power of knowledge is the topic for this week. Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues....
The experts discuss the merits of adding ‘secret ingredients’ to your products. Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick...
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks....
In 2017, Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving to Black Friday* through to Cyber Monday [1]. This was $2.6 billion and 15% more than they spent during the same time frame...
Every company, and particularly a startup, needs a competitive advantage. Knowing how to leverage your intellectual property (IP) rights, whether registered or not, can ensure a more prosperous future for your brand than others in a similar space. ...