FROM OUR BLOG
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Counterfeit for Christmas
A recent poll conducted by The Chartered Trading Standards Institute (CTSI), revealed that 79% of UK shoppers will be watching…
How to protect your brand from counterfeits this Black Friday and Cyber Monday
SnapDragon is all too aware of the tactics fraudsters use to sell counterfeit goods online. In days gone by, consumers…
Brand impersonation grows on Twitter amid Elon Musk’s verification process overhaul
Since Elon Musk’s $44 billion acquisition of Twitter, the social platform has gone through a few controversial changes. None more…
Beware of counterfeit goods this Halloween
As October comes to an end, families across the UK are scrambling to prepare for Halloween. All Hallows Eve is not just a night of…
What is brand impersonation?
In our digital world where con artists tirelessly hatch new schemes and cybercrime surges in profitability with each passing year, every user has…
She-Hulk: Marvel’s New Show Takes on Trademark Villainy
In Marvel Comics’ extraordinary universe where mutants, robots, and superhumans routinely clash over the fate of the galaxy, one would hardly expect to find one of our…
SnapDragon featured in CyberNews’ top brand protection specialists
Despite counterfeits being a high-profile global problem – we all know it – many small and medium-sized businesses do very…
SnapDragon adds Image Detection to its DIY Brand Protection Solution to Help Businesses Identify Trademark Infringements
SnapDragon are proud to announce new features for our self-service brand protection solution, Swoop, which helps protect businesses of all sizes against…
Disney’s copyright over Mickey Mouse due to expire
These days, you could be forgiven for simply associating Disney with worldwide theme parks and blockbuster franchises, but the story…
Understanding Trademarks in the Metaverse
As the online marketplace embraces virtual content of all kinds, from the latest NFTs to popular gaming “loot boxes”, the…
Is your brand safe on Amazon Prime day?
Amazon Prime day has become a staple in online shoppers’ calendars. The annual event, originally created to celebrate the company’s…
Happy British IP Day!
We love IP … and believe, passionately, in protecting all aspects, far and wide. Statistics heralding the fact that businesses…
How to report an intellectual property infringement on Facebook
Finding abuses of your intellectual property (IP) on social media can be hugely frustrating, and instances are on the rise…
Charlie and the counterfeit chocolate factory
When people think of counterfeiting, they usually think of designer handbags, apparel and fashion accessories. However, fakes, copycats and counterfeits…
Fake it While You Make it – TikTok: Counterfeiters’ Newest Fix
From its humble start as a viral song app, the popular platform TikTok has become a global phenomenon the world…
World Intellectual Property Day 2022 – Championing young talent!
Happy World Intellectual Property (IP) Day! This year’s theme is “IP and Youth: Innovating for a better future” which aims…
Fast Fashion and Fakes – A close look at Shein
What makes fast fashion…well…fast? Simply put, it’s the rate at which the garments are produced, purchased, shipped, and discarded. The…
Why we don’t tackle the whole world at once
According to the OECD’s most recent report ‘Trade in Counterfeit Goods that pose Health, Safety and Environmental Risks’ published in…
Test Purchasing – The Do’s and Don’ts
Test purchasing is an important part of any brand protection strategy, whether you do it yourself, or anonymously through contacts….
David and Goliath: When big brands steal big ideas
Large enterprises copying small, independent brands’ ideas is a common theme. Pinching product designs, even if perhaps ‘only through having…
Safer Internet Day – how SnapDragon keeps you safe online
Safer Internet Day occurs every year in February to promote making the internet a safer place for children. It was…
5 essential brand protection strategies for 2022
Whether you’re just starting out, or are a seasoned business owner, protecting your brand from copycats and counterfeits should always…
How covid-19 created a surge the fake alcohol trade
The effects of the global Covid-19 pandemic are still being felt around the world. As we head into another uncertain…
Why counterfeits should be on every risk register
Developing and building a new product is one of the most exciting, laborious and stressful events an entrepreneur will ever…
Reporting brand abuse on Walmart
At SnapDragon our cutting-edge software Swoop monitors online marketplaces across the globe. Over the years we’ve successfully removed hundreds of…