Posts filed under: Brand Protection Insights

From Ratatouille musicals and viral dances to investment tips and true crime stories, TikTok has something for everyone. It has become one of the fastest growing apps on the market, thanks to its algorithmic ‘For You Page’, a home page...
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There is no denying that whilst being a business owner is highly rewarding, it’s also stressful and challenging. Statistics from the Office of National Statistics indicate that 80% of UK companies fail within the first year.  Add a global pandemic...
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The COVID-19 pandemic, and the imposed lockdowns, have seen a huge boom in online shopping. With Christmas over and many sales upon us, not to mention another national lockdown in place, we’ve put together this handy blog to guide you...
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Jumping, or rather stretching, over puddles in a wet city this morning, the need for fitness is not lost on me as an individual, or indeed a business, in or out of a pandemic. The surge in ecommerce activity in...
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Whether considering a cheap manicure or tempted by an ‘inspired’ knock-off, it can be all too easy to forget what drives these huge savings or – indeed – who they impact. What’s more, while the horrors of trafficking and exploitation...
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Despite many attempts to curb the issue, with initiatives such as Amazon Project Zero and Brand Registry, Amazon still has a significant problem with counterfeit and copycat goods infiltrating their marketplace. Spotting a fake or copy-cat version of your product...
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At SnapDragon we know too well just how distressing it is to have your brand copied. Our fearless founder has been there, done that and got the (genuine) t-shirt. It feels like your blood, sweat and tears have been compromised...
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Statistics from last year’s Black Friday/Cyber Monday vary. Sales in the US alone, topped somewhere between $7.4bn and $29bn. Either way, it’s a phenomenon which grows annually – creating bargains but also – all too often – conning many customers into...
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Crowdfunding online is a fantastic way to bring a product to market. It offers a fast path to finances with minimal upfront costs. In addition, having your product on sites like Kickstarter or Indiegogo acts as an advertising tool which...
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There is widespread counterfeiting within the cosmetics industry, as many are all too aware. As almost all cosmetic products are applied to the body or skin, the health implications when untested and often harmful fakes infiltrate the market are serious...
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