Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
Industry Guide
Toy Industry Brand Protection Guide for Legal Experts
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Brand Protection Notebook: Domain Searches
Discover how domain monitoring and intelligent filtering can uncover high-priority brand infringement across complex digital landscapes — even when brand names are short, generic or easily confused with unrelated terms.
The 5 famous IP battles that shaped brand protection
Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.
Protecting Beauty Innovation and Consumer Safety webinar
Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.
Brand Protection Notebook: AI-powered Result Scoring
AI functionality is a key component of SnapDragon’s brand protection technology platform, used to prioritise and categorise results for further analysis. Dealing with the large volumes of results collected via monitoring can be a major operational challenge, and therefore a robust process for identifying the highest-threat findings is essential for building efficiency into the analysis process.
Counterfeit Jewellery in a Digital Era: The Brand Authenticity Challenge
Counterfeit jewellery has entered a new era. What was once characterised by crude imitations sold in physical markets has evolved into a sophisticated ecosystem that combines advanced manufacturing, digital marketing, and emerging technologies to imitate some of the world’s most recognisable luxury brands.
As counterfeiters continue to refine their methods, protecting intellectual property requires more than traditional enforcement. It demands ongoing visibility across the online landscape, rapid identification of emerging threats, and the ability to respond before counterfeit products reach consumers.
Expert Insights: The Counterfeiting Trends Shaping Summer
For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.
