
DFYNE Authenticity: The Fight Against Counterfeits and Copycats
As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.
The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.




