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Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.

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Brand Protection

DFYNE Authenticity: The Fight Against Counterfeits and Copycats

As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.

The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.

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About SnapDragon

Brand Protection Notebook: The Dark Web

The Dark Web presents a complex and often overlooked challenge for brand protection teams. Hidden behind the Tor network, it can host unauthorised brand use, impersonation, sensitive information and data leaks. Yet monitoring this difficult-to-access environment can provide valuable intelligence, helping brands identify emerging risks, uncover connections between infringements and take early action to protect their reputation and assets.

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About SnapDragon

Brand Protection Notebook: Domain Searches

Discover how domain monitoring and intelligent filtering can uncover high-priority brand infringement across complex digital landscapes — even when brand names are short, generic or easily confused with unrelated terms.

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AI

The 5 famous IP battles that shaped brand protection

Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.

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SnapDragon: Protecting Beauty Innovation and Consumer Safety on TikTok Shop
Counterfeit

Protecting Beauty Innovation and Consumer Safety webinar

Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.

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