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Counterfeit jewellery has entered a new era. What was once characterised by crude imitations sold in physical markets has evolved into a sophisticated ecosystem that combines advanced manufacturing, digital marketing, and emerging technologies to imitate some of the world’s most recognisable luxury brands.
As counterfeiters continue to refine their methods, protecting intellectual property requires more than traditional enforcement. It demands ongoing visibility across the online landscape, rapid identification of emerging threats, and the ability to respond before counterfeit products reach consumers.