Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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Expert Insights: The Counterfeiting Trends Shaping Summer
For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.
Safeguarding L.L.Bean’s Quality Craftsmanship and Customer Trust at Scale
L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
The Hidden Competitor: Why Counterfeiters Deserve a Seat in Your Strategy
SnapDragon’s Joseph Bua delves into the importance of seeing counterfeiters as competitors, and the brands that recognize counterfeiters as an important strategic threat, will be better positioned to protect both market share and customer trust in the long term in his latest blog.
Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar
Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
Brand Protection Notebook: Exploring the Brand Protection Platform
One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
