Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
Article
EU Toy Safety Regulation: What is included and how to prepare your brands
Industry Guide
Toy Industry Brand Protection Guide for Legal Experts
All Resources
Filter by type
All Resources
Filter by type
Black Friday 2026 Brand Protection Guide
Explore SnapDragon’s 2026 Black Friday Brand Protection Guide for insights into emerging infringement threats, consumer concerns, and effective enforcement strategies to help fight the fakes this Black Friday week.
What Enforcement Really Looks Like and Why No Two Infringement Issues Are the Same
Enforcement is a central part of any brand protection programme, but there is no one-size-fits-all approach. David Barnett explores the factors that shape enforcement strategy, from the nature of the infringement and relevant IP rights to the service providers involved.
The Hidden Competitor: Why Counterfeiters Deserve a Seat in Your Strategy
SnapDragon’s Joseph Bua delves into the importance of seeing counterfeiters as competitors, and the brands that recognize counterfeiters as an important strategic threat, will be better positioned to protect both market share and customer trust in the long term in his latest blog.
Beauty AI Diagnostic Models: The New Counterfeit Attack Route
For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.
How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
INTA London 2026: Why trust has become the most valuable asset in intellectual property
Why trust has become the most valuable asset in intellectual property – lessons learnt from INTA 2026 event London: AI is reshaping IP and brand protection — creating new opportunities for legal teams, but also new risks from deepfakes, dupe culture, fake endorsements, and fast-moving online infringement.
