Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
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Toy Industry Brand Protection Guide for Legal Experts
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Protecting Beauty Innovation and Consumer Safety webinar
Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.
Brand Protection Notebook: AI-powered Result Scoring
AI functionality is a key component of SnapDragon’s brand protection technology platform, used to prioritise and categorise results for further analysis. Dealing with the large volumes of results collected via monitoring can be a major operational challenge, and therefore a robust process for identifying the highest-threat findings is essential for building efficiency into the analysis process.
Safeguarding L.L.Bean’s Quality Craftsmanship and Customer Trust at Scale
L.L.Bean enhanced the company’s in‑house IP enforcement to a strategic brand protection partnership with SnapDragon, expanding global monitoring, utilising AI-driven detection, and strengthening enforcement results around copycats, impersonation and phishing sites targeting L.L.Bean customers worldwide.
Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar
Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
Brand Protection Notebook: Exploring the Brand Protection Platform
One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust
Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
