Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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EU Toy Safety Regulation: What is included and how to prepare your brands
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Toy Industry Brand Protection Guide for Legal Experts
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Hornit’s Story: How One SME Used Intellectual Property to Fight Counterfeiters
As Hornit’s range of cycling products and accessories broadened, and their popularity grew, so did the number of counterfeit and imitation products appearing across online platforms. The counterfeiters were noticed by Hornit because they were stealing and re-using Hornit’s own marketing content and campaigns to sell the counterfeit products.
Beauty Dupes: Protecting Reputation and Consumer Safety
De-dupe your beauty brand. Access our exclusive webinar and expert guide to tackle dupes, safeguard consumer safety and strengthen brand protection.
The Hidden SEO Risk of Brand Impersonation: What Brand Leaders are Missing
Brand impersonation is a fraudulent tactic when criminals pose as a trusted brand – using logos, websites and social media to sell fake products or steal customer data. They trick viewers into trusting fake websites, and social media damaging the reputation of the genuine brand. Internally in an organisation this issue is often seen as a legal, risk or reputational issue, but its impact on SEO is frequently overlooked.
Find out how to tackle brand protection in today’s fast-paced world with SnapDragon.
To be, or not to be… on TikTok or Amazon…
If you have a growing brand, or product, you absolutely need to register your intellectual property. Find out why.
EU Toy Safety Regulation: What is included and how to prepare your brands
The EU’s new Toy Safety rules are here. Brands have until 2030 to adapt to digital safety standards and fight illicit trade. Is your brand protection strategy ready?
