Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
All Resources
Filter by type
All Resources
Filter by type
Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar
Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust
Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
How to Choose the Right Online Brand Protection Software
For global brands, the question is no longer whether you need protection, but whether your brand protection software is fast and smart enough to keep up with your needs.
INTA London 2026: Why trust has become the most valuable asset in intellectual property
Why trust has become the most valuable asset in intellectual property – lessons learnt from INTA 2026 event London: AI is reshaping IP and brand protection — creating new opportunities for legal teams, but also new risks from deepfakes, dupe culture, fake endorsements, and fast-moving online infringement.
Hornit’s Story: How One SME Used Intellectual Property to Fight Counterfeiters
As Hornit’s range of cycling products and accessories broadened, and their popularity grew, so did the number of counterfeit and imitation products appearing across online platforms. The counterfeiters were noticed by Hornit because they were stealing and re-using Hornit’s own marketing content and campaigns to sell the counterfeit products.
Beauty Dupes: Protecting Reputation and Consumer Safety
Discover dedicated resources for beauty and cosmetic brands. Explore expert insights, factsheets, case studies and blogs to help your beauty brand stay protected and grow.
