Protecting Your Lead
In the sports and health industry, innovation is a constant, and fakes can appear within hours of a product hitting the shelves. Quickly turning your market lead into a recovery mission. Don’t wait until launch day to look at brand protection, because by the time you launch, the gap is already closing.
This webinar was hosted by industry experts from SnapDragon and Amazon, live from ‘The IACC Annual Conference 2026’ in Orlando.
The webinar includes:
- Move IP and Brand protection into the development phase to ensure your “first-mover” sales aren’t cannibalised by fakes on day one.
- Shift from reactive takedowns to a proactive strategy that neutralises threats before they scale, protecting your marketing ROI.
- Replace fragmented approaches with a single, agile solution that integrates between internal colleagues and platforms such as Amazon to speed up enforcement and the flow of information.
Get access to the expert webinar
Online Live Discussion: During IACC Annual Conference April 2026
Duration: 37 minutes
Meet Our Expert Speakers:
These industry experts met for a live online discussion on how IP and brand protection enable innovation and creativity in the sport and health sectors to prosper. With rapid digital transformation enhancing shopping experiences, AI acceleration of brand impersonation, and digitally accessible sporting events, protecting sport innovation has never been more critical.
Mary Kernohan
Chief Commercial Officer, SnapDragon
As Chief Commercial Officer at SnapDragon, she works with global leading brands to navigate the rapidly evolving retail landscape, helping them protect brand value and reputation, identify growth opportunities, and adapt to changing shopping behaviours across digital channels.
Tiphaine Grosse
Global Brand Engagement Manager, Amazon
“As DFYNE grew at an incredible pace, we quickly realised that being copied was an inevitable consequence of becoming a recognisable brand. But for us, it’s about much more than someone reproducing a design.”
– Toby Ross, Head of Brand and Marketing
