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Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.

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EU Toy Safety Regulation: What is included and how to prepare your brands

The EU’s new Toy Safety rules are here. Brands have until 2030...
  • February 12, 2026
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Industry Guide

Toy Industry Brand Protection Guide for Legal Experts

Download SnapDragon's Toy Industry Online Brand Protection Guide. Discover how counterfeiters exploit...
  • January 28, 2026
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Brand Protection

DFYNE Authenticity: The Fight Against Counterfeits and Copycats

As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.

The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.

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August 28, 2026
SnapDragon: Protecting Beauty Innovation and Consumer Safety on TikTok Shop
Counterfeit

Protecting Beauty Innovation and Consumer Safety webinar

Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.

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August 7, 2026
Counterfeit

Expert Insights: The Counterfeiting Trends Shaping Summer

For many brands, summer is synonymous with increased consumer spending.
Holiday bookings surge, outdoor events fill calendars, and demand rises for everything from event tickets to fashion and cosmetic products. Unfortunately, this seasonal upshift in consumer purchasing also creates fresh opportunities for counterfeiters. Learn about the latest counterfeit trends affecting brands this summer.

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July 21, 2026
Brand Protection

Beauty AI Diagnostic Models: The New Counterfeit Attack Route

For years, the beauty industry’s battle against counterfeits has focused on fake products, copied packaging and unauthorised online sellers.
But the counterfeit landscape is changing.
As brands invest in AI-powered skin diagnostics, personalised skincare recommendations and virtual beauty consultations, counterfeiters are finding new ways to exploit consumer trust—long before a purchase is made.

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July 13, 2026
Fake Websites

The Shift from Reactive to Resilient: The Future of Brand Protection in Beauty

For many years, beauty and cosmetic brands have dealt with counterfeiting and imitation as isolated incidents attempting to steal sales — a fake product listing here, a suspicious seller there, and the occasional cloned website redirecting traffic.
However, the explosive rise of the Tik Tok “dupe culture” has fundamentally shifted the scale, speed and sophistication of the brand threat landscape.
Today, imitation is not happening in the shadows. It is happening openly, virally and at an industrial scale.

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June 4, 2026