Expert insights and practical guides to help you protect your brand from counterfeiting and unauthorised use.
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Brand Protection on Social Media: 5 Expert Lessons
Marta Guerreiro works with global brands every day to help them stay ahead of emerging threats. Here, she shares five lessons for brand protection leaders who want to stay one step ahead.
On-Demand Webinar: Meta – Proven Strategies to Combat Advanced Impersonation
In this webinar, we’ll show you how to move beyond basic protection, deploying proven, rapid-response strategies that detect and dismantle social impersonation. Duration: 30 mins plus Q&A
TikToks #DupeEffect – A generational shift threatening brand protection
Read about TikToks #dupe effect with young consumers – a generational shift in shopping behaviour that is threatening brand trust.
The Dangers of AI Impersonation: A Cautionary Tale
The recent case of a French woman who lost €830,000 to scammers impersonating the actor Brad Pitt highlights the alarming potential of AI technology to deceive and defraud. This incident serves as a reminder that both individuals and businesses must remain vigilant against the perils of online impersonation.
How to: Protect Your Brand on Social Media
Social media can make or break a brand. How can you ensure your online presence is positive and impactful? Discover the secrets to protecting your brand’s value in the digital age with this Snapdragon guide.
