After the disappointment of the London Toy Fair being cancelled in 2021 due to Covid-19, we were delighted to be attending and exhibiting at this year’s long anticipated event on the 25th-27th of January. Our Dragons Mary, Michelle and Lauren had a wonderful time catching up with clients (face-to-face, finally!), and discussing all things intellectual property with attendees and exhibitors alike. We love nothing more than to have a good chat about how we can protect brands from copycats, counterfeits and fakes.

Did you know that in 2020, the counterfeit toy and game market cost legitimate businesses 1.4 billion Euros (£1.2 billion) in lost revenue, and caused the direct loss of 6150 jobs?*

SnapDragon is committed to tackling this problem head on. Our founder started SnapDragon after finding fake versions of her own baby product online, so we know from experience how frustrating this can be. We met many great businesses who are concerned about online copies of their products, and at the show we were offering free brand checks and 2 months half price for signing up at the fair. We have extended that offer, so if you sign up within 30 days of the show, you can get 2 months half price too! Just get in touch for a free demo with one of our friendly team.

In the meantime, we hope that everyone attending had a very successful show. See you next year!

*Source: Statista