As cycling jerseys have become ‘cooler’, the number of counterfeits have grown. Safety concerns are arguably less pertinent than with other cycling products. However, fakes pose a real threat to the innovators that have worked hard to build their brands...

Love is … cartoons, illustrated by Kim Casali, filled the 1970s. Alongside this was one of Coke’s biggest campaigns: ‘Coke, it’s the real thing’. These gave consumers no choice as to the rationale for selecting originality and, in effect, Coke...