Duration: 60 minutes
If you’d like to discuss any of the topics covered during the webinar, or get more information about protecting beauty innovation online, then get in touch so we can connect you with a Brand Protection Expert.
Marta Guerreiro
Brand Protection Strategist, SnapDragon
Marta has over six years of experience in brand protection, with a strong track record of supporting high-end luxury brands. She has led projects tackling online infringement across multiple channels, particularly social media, with a focus on misleading advertising and unauthorised brand use, combining industry insight with a proactive, solution-driven approach.
Olivia Mazzucotelli
Head of Brand & Industry Relations TikTok Shop
Olivia Mazzucotelli leads a team focused on managing strategic engagements and partnerships with key stakeholders in the IP sector. A seasoned expert in marketplace governance, she has a proven track record in tackling complex issues such as piracy, fraud, unsafe products and fake reviews.
Kelly Dobos
Cosmetic Chemist & Adjunct Professor at the University of Cincinnati
Kelly Dobos is a cosmetic chemist with deep expertise in skincare and personal care product formulation. She offers a strong perspective on the critical role of product integrity, innovation and consumer safety in the beauty and cosmetics sector.
