Over 52% of Gen Z and Millennials now actively buy cheap beauty “dupes.” Driven by inflation and viral trends, this shift to savvy online shopping has turned social virality into a direct brand threat for premium beauty brands.
Get an audit of your external digital presence – pinpointing exactly where your brand and IP are being exposed, which brand threats are impacted your business, and where action should be priotised.
Webinar:
On 1st July SnapDragon, TikTok Shop, and a professor and cosmetic chemist from the University of Cincinnati discussed how high-growth beauty brands can prevent sophisticated dupes and counterfeits from impacting revenue and customer trust.
The expert panel – featuring Marta Guerreiro, Olivia Mazzucotelli, and Kelly Dobos – revealed how to use platform tools, AI, and online monitoring to take down copycat listings, and the risks to consumer safety. If you missed it, click to watch the short clip below, you can also follow us on LinkedIn to hear about future live webinars.
Marta Guerreiro
Brand Protection Strategist
at SnapDragon
Olivia Mazzucotelli
Head of Brand & Industry Relations TikTok Shop
Kelly Dobos
Professor & Cosmetic Chemist University of Cincinnati
The Challenge
Creating groundbreaking beauty products takes years of research and formulation. Yet the moment you go viral, copycats hit TikTok Shop and online marketplaces within hours – hijacking your traffic, undercutting prices, and stealing sales.
The biggest risk is the reputational crisis. When a fake dupe uses unregulated ingredients and causes a bad reaction, your brand takes the blame. Defending your formulas and packaging early is the only way to protect your revenue and hard-earned customer trust.
Download our Beauty Factsheet today to audit your brand’s defences and stop the dupes.
Industry Averages
Other enterprise platforms
Adaptive Strategy
Brand-Led Programme
A bespoke programme designed around your business needs, priorities, and risk profile.
Standardised Service
Often structured around fixed packages, service tracks, and predefined operational scopes.
Proven Efficacy
98% Enforcement Rate
Strong enforcement outcomes supported by transparent reporting and tailored delivery models.
Industry-Average Enforcement
Success rates are often reported at scale and may be driven primarily by high-volume automation.
Client-Led Tech
Collaborative Roadmap
Our product roadmap is shaped by client needs, prioritising features that address emerging brand protection threats.
Provider-Led R&D
Product development is typically shaped around broader platform priorities and market-wide releases.
Total Visibility
Clear Case Visibility
A transparent dashboard giving your team visibility over actions, progress, and outcomes across every case.
Platform-First Visibility
Visibility is typically centred on standard platform workflows, with additional managed support available where needed.
Empowered Experts
Dedicated ROI Partners
Responsive experts working closely with your team to help maximise value, efficiency, and deliver measurable ROI.
Standard Customer Success
Support often focused on onboarding, adoption, and day-to-day platform usage.
Regional Expertise
18+ Native Languages
Direct communication in China, SEA, and Europe, significantly accelerating takedown times.
English-Centric / AI Trans
Heavy reliance on English filings or automated translation, which can impact regional speed.
Strategic Reporting
Insight-Led Reporting
Detailed ROI, YoY brand health comparisons, market-specific breakdowns, and expert insights.
Automated Reporting
Standardised dashboards focused on real-time detection counts and automated takedown volume.
Proven Commitment
90%+ Client Retention
Strong long-term client relationships reflecting consistent delivery and trusted partnership.
Standard SaaS Retention
Leading enterprise platforms typically see retention rates between 80% and 85%.
“We don’t just flag infringements; we interpret the landscape, navigate local marketplace bureaucracy in native languages, and execute the takedown. In an industry that averages an 80% success rate, we deliver 98%, so you can protect your beauty brand.”
Mary Kernohan
Chief Commercial Officer
SnapDragon
We protect our clients brands, globally and at scale, so they can focus on business growth.
Real results from beauty brands partnering with SnapDragon.
Protecting the Brand's True Colours
Victoria Barnet
Marketplace & Brand Protection Executive
4.7K+
Listings detected
6yr
Partnership
Counterfeit listings are no longer the only brand threat. Today’s beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale.
The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
One example is the “OLADUPE” campaign, where the brand OLAPLEX created a platform built around helping consumers find lower-cost alternatives to premium beauty products. They set out to do something no one else has done before – turning dupe culture on its head through the launch of its fictitious product, OLADUPÉ 160.
The real risks facing the
beauty industry online
Poor-quality formulations, harmful substances and missing certifications
Copycat packaging, visual imitation and blurred brand distinction
Channel conflict, diverted revenue and price erosion
Design, artwork, and beauty brand assets used without permission
Fake storefronts, social accounts, and customer-support scams
Deceptive domains designed to imitate your brand and harvest payment or personal information
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What are the benefits of taking control of brand infringements
Fewer counterfeit and impersonation listings across your priority channels
Stronger customer confidence, fewer negative reviews, and a drop in returns.
Greater control over your digital shelf, more predictable enforcement, and a safer brand presence online.
