Black Friday is already attracting counterfeiters, scammers and other bad actors, with around 4,100 related domains registered ahead of the 2026 shopping period. Discover why brands need to start monitoring and protecting their digital presence before Black Friday begins.
AI is changing the scale and sophistication of brand abuse. Deepfakes can now create convincing fake video, audio and imagery in minutes, making it harder than ever for consumers to distinguish genuine brand communications from imitations. Discover how brands can adapt their protection strategies to detect, respond to and stay ahead of AI-powered impersonation.
As DFYNE rapidly grew into one of the UK’s fastest-growing activewear brands, so did the threat of counterfeits, copycats and online dupes. With infringement spreading across e-commerce and social media, DFYNE partnered with SnapDragon to combine AI-powered monitoring with specialist enforcement.
The result? A 98% enforcement success rate, more than 18,454 fake listings removed, and 1,600+ pieces of dupe content taken down in the last 12 months—helping DFYNE protect its brand reputation, customer trust and continued growth.
Brand Protection, Counterfeit, Dupes, Impersonation, IP Infringement
The Dark Web presents a complex and often overlooked challenge for brand protection teams. Hidden behind the Tor network, it can host unauthorised brand use, impersonation, sensitive information and data leaks. Yet monitoring this difficult-to-access environment can provide valuable intelligence, helping brands identify emerging risks, uncover connections between infringements and take early action to protect their reputation and assets.
As generative AI lowers the cost and complexity of online infringement, counterfeiters are operating faster and at greater scale than ever. Discover the tactics being used to exploit brands, the growing importance of IP protection, and what businesses can do to stay ahead of AI-enabled counterfeiting and impersonation.
Deepfake, Online Brand Protection, Super fakes, Trademarks, Trust
Discover how domain monitoring and intelligent filtering can uncover high-priority brand infringement across complex digital landscapes — even when brand names are short, generic or easily confused with unrelated terms.
