Some IP disputes do more than settle a legal disagreement — they change the way intellectual property is understood, protected and enforced. Explore five influential cases that have challenged established assumptions, clarified the boundaries of IP rights, and shaped how brands protect their commercial value today.
Online Brand Protection, Super fakes, Trademarks, Trust
Watch this on-demand webinar from SnapDragon and TikTok Shop, featuring cosmetic chemist Kelly Dobos, to discover how beauty brands can protect innovation, consumer safety and brand equity as social commerce accelerates the spread of beauty dupes, counterfeits and imitation products.
This article explores the ecosystem of domains hosted on the .shop ('dot-shop') extension, which is popularly used for e-commerce websites, but has also been noted to be disproportionately commonly utilised by bad actors in the construction of fraudulent sites.
AI functionality is a key component of SnapDragon’s brand protection technology platform, used to prioritise and categorise results for further analysis. Dealing with the large volumes of results collected via monitoring can be a major operational challenge, and therefore a robust process for identifying the highest-threat findings is essential for building efficiency into the analysis process.
Counterfeit jewellery has entered a new era. What was once characterised by crude imitations sold in physical markets has evolved into a sophisticated ecosystem that combines advanced manufacturing, digital marketing, and emerging technologies to imitate some of the world's most recognisable luxury brands.
As counterfeiters continue to refine their methods, protecting intellectual property requires more than traditional enforcement. It demands ongoing visibility across the online landscape, rapid identification of emerging threats, and the ability to respond before counterfeit products reach consumers.
Design Protection, Online Brand Protection, Super fakes, Trademarks, Trust
Most brands focus on protecting their logo, yet some of the most valuable brand assets are often left completely exposed. Once a competitor or counterfeiter begins imitating these elements, the damage to customer trust, market share and brand value can be significant.
The reality is that a brand is made up of far more than its name or logo.
