Login
Book Consultation

SnapDragon Blog

Discover our helpful brand protection research and opinions

Home
Blog

Protecting Innovation and Creativity in Sport

Protect your lead. Access our exclusive Amazon webinar and in-depth guide to sharpen your brand protection strategy today.

Protecting Innovation in Sport with IP and Brand Protection – On-Demand Webinar

Innovate your sport products with confidence. Our CCO, Mary Kernohan met Tiphaine Grosse, Senior Brand Protection Specialist at Amazon to discuss, live online while at IACC Annual Conference, exactly how to navigate and protect IP in the sports industry. The changing counterfeit threat landscape and how protecting your ideas today enables you to lead the market tomorrow.
  • Counterfeit, Intellectual Property, Online Brand Protection, Trademarks

Brand Protection Notebook: Exploring the Brand Protection Platform

One of my first tasks at SnapDragon was gaining an understanding of our brand protection platform. It provides a single technology environment in which both analysts and clients can review data, manage workflows, and extract insights from the data.
  • Enforcement, Marketplace Monitoring, Online Brand Protection, Online Brand Protection Software

How Evolving Counterfeit Risks Are Reshaping Brand Protection Strategies and Consumer Trust

Counterfeiting has moved beyond isolated incidents to become a persistent concern within modern commerce. As digital marketplaces expand and consumer access increases, the way counterfeit products are encountered, evaluated, and purchased has evolved.
  • Counterfeit, Online Brand Protection

Creator-Led Dupe Culture in Beauty: What OLAPLEX has Taught us About Brand Trust

Counterfeit listings are no longer the only brand threat. Today's beauty brands face a far more complex ecosystem where imitation spreads through creators, algorithms, affiliate marketing and social commerce before a counterfeit product is ever listed for sale. The rise of creator-led dupe platforms demonstrates exactly why this shift matters.
  • Brand Impersonation, Dupe, Influencers, Marketplace Monitoring, Online Brand Protection

The New Age of Brand Risk: AI is Not Just Challenging Trademarks, it is Challenging Trust

Generative AI is creating a new age of brand risk — from deepfake endorsements and AI-generated designs to fragmented counterfeit supply chains and misleading “AI washing” claims making the environment around trademarks alot more complex. This article explores why traditional trademark protection is under pressure, and why legal teams must shift toward continuous, intelligence-led protection of brand trust.
  • Online Brand Protection, Trademarks, Trust

Recent Posts

Tags

Subscribe

Subscribe to our newsletter and get the latest brand protection updates