In a competitive industry, like sport and wellness that is built around delivering results, reactive brand protection is too late. The key is to initiate ongoing brand protection before product launches, and long before counterfeit and impersonation threats gain ground.
This ensures that innovative products always outpace counterfeiters, meet the consumer demand they’ve rightly earned, and protect market position and revenue.
The Challenge
Impersonation doesn’t need to outrank your brand to hurt you. It just needs to exist alongside you in search, on social, and at a time that matters most to your fans.
Search is an infrastructure that connects billions of data points, making the signals of impersonation fragmented and difficult to detect. First there is weakened brand visibility. Then there is demand capture leakage. Authority fragmentation. Poor experiences for fans. Impact on trust - when consumers buy counterfeit products, (knowingly or unknowingly), 44% say the decline in trust can be immediate.
44%
decline in trust after buying counterfeit
36%
purchases made from fake ads
On-Demand Webinar
Watch the recording of the live webinar discussion held in April and hear from experts Mary Kernohan from SnapDragon, and Tiphaine Grosse from Amazon who met live from the International Anti-Counterfeit Conference in Florida, to discuss the critical role of IP and brand protection in safeguarding innovations against increasingly sophisticated fake threats.
The session uncovers how Amazon’s Brand Registry serves as a powerful tool for taking swift action against infringing listings – even for pending trademarks, how we use AI, the importance of consumer education and more.
Industry Averages
Corsearch, Red Points, MarqVision etc
Adaptive Strategy
Tailored & Flexible
A bespoke programme that remains flexible to align with your specific business needs.
Scale-Driven Results
Typically report 80%–90% success rates, often prioritised by high-volume automation.
Proven Efficacy
98% Enforcement Rate
Choice of self-service or managed models with a fully transparent dashboard.
Standardised Frameworks
Often utilise pre-set "Service Tracks" or tiered packages with fixed operational scopes.
Client-Led Tech
Collaborative R&D
Our development pipeline is directly informed and prioritised by our clients.
Provider-Led R&D
Roadmap is generally driven by internal AI scaling and broad market feature releases.
Total Visibility
Transparent Management
Choice of self-service or managed models with a fully transparent dashboard.
SaaS-First Models
Primarily platform-centric, high-touch managed services often require premium enterprise uplift.
Empowered Experts
Dedicated ROI Partners
Responsive experts empowered to ensure every brand receives measurable ROI.
Account Management
Standard support via Customer Success Managers (CSMs) focusing on platform adoption.
Linguistic Advantage
18+ Native Languages
Direct communication in China, SEA, and Europe, significantly accelerating takedown times.
English-Centric / AI Trans
Heavy reliance on English filings or automated translation, which can impact regional speed.
Strategic Insight
Deep-Dive Reporting
Detailed ROI, YoY brand health comparisons, and country-specific breakdowns.
Automated Reporting
Standardised dashboards focused on real-time detection counts and automated takedown volume.
Proven Commitment
90%+ Client Retention
A 3-year track record of consistently delivering against all client expectations.
Standard SaaS Retention
Leading enterprise platforms typically see retention rates between 80% and 85%.
“We don’t just flag infringements; we interpret the landscape, navigate local marketplace bureaucracy in native languages, and execute the takedown. In an industry that averages an 80% success rate, we deliver 98%, so you can protect your lead”
Mary Kernohan
Chief Commercial Officer
SnapDragon
We protect our clients brands, globally and at scale.
Nidecker
Anna Negri
Nidecker Group Customer Service Manager
63k+
Listings taken down
96 %
Enforcement compliance
The real risks facing the
sport and wellness industry online
Poor quality materials, harmful chemicals and missing certifications
Copycat packaging and near-identical product imagery
Channel conflict and price erosion
Design, artwork, and brand assets used without permission
Fake storefronts, social accounts, and customer-support scams
Deceptive domains designed to imitate your brand and harvest payment or personal information
What brands gain by taking control of infringement
Fewer counterfeit and impersonation listings across your priority channels
Stronger customer confidence, fewer negative reviews, and a drop in returns.
Greater control over your digital shelf, more predictable enforcement, and a safer brand presence online.
Coverage
Coverage that protects every corner of your digital shelf
Our award-winning brand protection software combines expert agility with AI precision to find and remove threats wherever they appear.
We monitor global marketplaces at speed, using AI to identify counterfeit and unauthorised listings, and enforcing fast removals to keep dangerous products away from families.
Our AI scans major social platforms for impersonations, fake promotions, and misleading ads, taking them down quickly to protect parents, children, and your brand reputation.
We provide always-on domain monitoring to detect trademark-infringing URLs, copycat sites, and phishing risks, stopping deceptive pages before they mislead customers.
We safeguard your brand assets by identifying unauthorised use of your trademarks across digital channels and enforcing your rights with speed and accuracy.
Our team and technology work together to uncover counterfeit operations, escalating high-risk infringements and removing dangerous products from circulation.
We track global app stores to detect fake, malicious, or unauthorised apps, removing them quickly to protect your customer experience and your brand integrity.
Take the first step toward protecting your innovation.
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