Protect Your Lead

In a competitive industry that is built around delivering results, reactive brand protection is too late. The key is to initiate ongoing brand protection before product launches, and long before counterfeit and impersonation threats gain ground.

This ensures that innovative products always outpace counterfeiters, meet the consumer demand they’ve rightly earned, and protect market position and revenue.

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The Challenge

Counterfeiters are researching and tracking your products before you even go live.

Innovation is an expensive and effort intensive competitive lead. Yet, counterfeiters can now reach global marketplaces and social media within hours of a new product launching. By exploiting your high-intent and excited consumer traffic and bypassing safety standards. They don’t just steal sales and revenue; they hijack your brand’s growth and destroy consumer trust. 
 
When a counterfeit product fails, your brand takes the blame. Protecting your lead requires moving upstream, securing your innovation long before it hits the shelf to protect your revenue, customer trust, and reputation. 
 
Download the Sport Industry Anti-Counterfeit Factsheet to understand how fakes hit the market so fast and use our 5-point assessment to audit your brand’s defences.
 

Webinar

Protecting Innovation and Creativity in Sport

Join us on 28 April, 3 pm GMT to explore the critical role of IP and brand protection in safeguarding innovations against rising AI-driven and print-on-demand threats.

We’ll take an in-depth look at how Amazon’s Brand Registry serves as a powerful, dynamic tool for taking swift action against infringing listings.

Mary Kernohan - Sport Webinar

Mary Kernohan

Chief Commercial Officer
at SnapDragon

Tiphaine Grosse - Sport Webinar

Tiphaine Grosse

Global Brand Engagement Manager at Amazon

Why SnapDragon?

Industry Averages

Adaptive Strategy

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Tailored & Flexible

A bespoke programme that remains flexible to align with your specific business needs.

Scale-Driven Results

Often utilise pre-set "Service Tracks" or tiered packages with fixed operational scopes.

Proven Efficacy

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98% Enforcement Rate*

Consistently delivering strong enforcement outcomes, with a focus on reducing repeat infringements. 

*98% enforcement success in protecting registered rights.

Standardised Frameworks

Typically report 80%–90% success rates, often prioritised by high-volume automation.

Client-Led Tech

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Collaborative Development Pipeline

Development pipeline is shaped by client feedback.

Provider-Led R&D

Roadmap is generally driven by internal AI scaling, fixing legacy infrastructure issues and blanket feature releases.

Empowered Experts

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Dedicated ROI Partners

Responsive experts empowered to ensure every brand receives measurable commercial outcomes.

Account Management

Standard support via Customer Success Managers (CSMs) focusing on platform adoption.

Linguistic Advantage

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18+ Native Languages

Direct communication in China, South-East Asia, and Europe, significantly accelerating takedown times.

English-Centric / AI Translations

Heavy reliance on English filings or automated translation, which can impact regional speed.

Strategic Insight

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Deep-Dive Reporting

Clear visibility into activity, performance, and outcomes through a fully managed service and reporting environment that demonstrates strong ROI and YoY support to the brand protection strategy.

Automated Reporting

Standardised dashboards focused on real-time detection counts and automated takedown volume.

Proven Commitment

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90%+ Client Retention

A 3-year track record of consistently delivering against all client expectations.

Standard SaaS Retention

Leading enterprise platforms typically see retention rates between 80%-85%.

“We don’t just flag infringements; we interpret the landscape, navigate local marketplace bureaucracy in native languages, and execute the takedown. In an industry that averages an 80% success rate, we deliver 98% so you can protect your lead”

SnapDragon experts offer a free brand protection consultations

Mary Kernohan

Chief Commercial Officer
SnapDragon

How global sports and wellness
brands protect their lead

We protect our clients brands, globally and at scale, so they don’t have to.

Real results from sports, health and wellness brands using SnapDragon.

The real risks facing the
sport and wellness industry online

SnapDragon - Help spot counterfeits which contain dangerous materials in toys

Unsafe counterfeits

Poor quality materials, harmful chemicals and missing certifications

SnapDragon - Online Brand Protection -Detection of lookalikes and knockoffs

Lookalikes & knockoffs

Copycat packaging and near-identical product imagery

SnapDragon - Brand Protection against Unauthorised Sellers

Unauthorised sellers

Channel conflict and price erosion

SnapDragon - Online Brand Protection - Detection of artwork misuse

Artwork misuse

Design, artwork, and brand assets used without permission

SnapDragon - Online Brand Protection -social media marketplace monitoring and enforcement

Impersonation

Fake storefronts, social accounts, and customer-support scams

SnapDragon - Online Brand Protection - domain monitoring and removal of phishing sites

Phishing sites

Deceptive domains designed to imitate your brand and harvest payment or personal information

What brands gain by taking control of infringement

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Fewer counterfeit listings

Fewer counterfeit and impersonation listings across your priority channels

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Better
trust

Stronger customer confidence, fewer negative reviews, and a drop in returns.

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Stronger
brand protection

Greater control over your digital shelf, more predictable enforcement, and a safer brand presence online.

Coverage

Coverage that protects every corner of your digital shelf

Our award-winning brand protection software combines expert agility with AI precision to find and remove threats wherever they appear.

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Marketplace

We monitor global marketplaces at speed, using AI to identify counterfeit and unauthorised listings, and enforcing fast removals to keep dangerous products away from families.

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Social Media

Our AI scans major social platforms for impersonations, fake promotions, and misleading ads, taking them down quickly to protect parents, children, and your brand reputation.

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Domains

We provide always-on domain monitoring to detect trademark-infringing URLs, copycat sites, and phishing risks, stopping deceptive pages before they mislead customers.

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Trademarks

We safeguard your brand assets by identifying unauthorised use of your trademarks across digital channels and enforcing your rights with speed and accuracy.

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Anti-Counterfeit

Our team and technology work together to uncover counterfeit operations, escalating high-risk infringements and removing dangerous products from circulation.

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App Store

We track global app stores to detect fake, malicious, or unauthorised apps, removing them quickly to protect your customer experience and your brand integrity.

SnapDragon experts offer a free brand protection consultations

Get in touch

Take the first step toward protecting your innovation.

Resources to help you protect your lead

Articles, guides, and analysis to strengthen your digital shelf and stop counterfeit activity.

Article

Transport for London (TfL): Protecting London’s Most Iconic Brand

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Brand protection in the modern platform era: what expanding marketplaces and third-party sellers mean for legal firms

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To be, or not to be… on TikTok or Amazon…

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Our 3-Step Rapid Response Plan for Brand Attacks

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Turning the Tide Against Fakes: The SnapDragon Founding Story

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EU Toy Safety Regulation: What is included and how to prepare your brands