Every counterfeit toy is a risk disguised as a gift. Partnering with SnapDragon protects your brands, revenue and product innovations built to inspire playtime.
The Challenge
Counterfeit toys move quickly across online marketplaces, especially during seasonal surges when demand is high. These fakes bypass testing, create real liability risks, and undermine the trust parents place in your brand.
When a counterfeit toy reaches a child, they are often dangerous and risk causing harm. To help prevent this, and help brands protect their reputations we have developed a dedicated toy industry guide called “Protect Play” to help you stay ahead of the evolving counterfeit threats in 2026.
Find out more about Online Marketplace Mornitoring.
The real risks facing the
toy industry online
Materials, choking hazards, battery risks, missing certifications
Copycat packaging and near-identical product imagery
Channel conflict and price erosion
Characters, artwork, and brand assets used without permission
Fake storefronts, social accounts, and customer-support scams
Deceptive domains designed to imitate your brand and harvest payment or personal information.
What toy brands gain by taking control of infringement
Fewer counterfeit and impersonation listings across your priority channels
Stronger customer confidence, fewer negative reviews, and a drop in returns.
Greater control over your digital shelf, more predictable enforcement, and a safer brand presence online.
“The toy sector faces enormous challenges through copying, and anyone intent on infringing IP is likely to also cut corners with compliance. The forthcoming EU toy safety regulation changes will put far greater onus on traceability through digital product passports and new additions to safety standards. This can only be positive for the toy industry, safeguarding brand and design originality for those who respect IP and take the proper steps to comply with regulations.”
Laura Newbold Breen
CEO at ACID
We protect our clients brands, globally and at scale, so they don’t have to.
Read about real results from global brands partnering with SnapDragon to remove fakes, restore trust, and keep customers safe.
“Partnering with SnapDragon has enabled us to swiftly eliminate thousands of counterfeit listings through a creative, custom strategy that protects our brand, revenue, reputation, and consumer safety.”
— Itamar Cohen, CEO, Zipit
Coverage that protects every corner of your digital shelf
Our award-winning brand protection software combines expert agility with AI precision to find and remove threats wherever they appear.
We monitor global marketplaces at speed, using AI to identify counterfeit and unauthorised listings, and enforcing fast removals to keep dangerous products away from families.
We can detect and take down brand impersonations across all major social media platforms, including accounts, profiles, posts, pages, and even groups.
SnapDragon provides global domain monitoring to quickly identify and enforce against trademark-infringing URLs and decptive phishing or impersonating/cloned websites
SnapDragon provides global domain monitoring to quickly identify and enforce against trademark-infringing URLs and decptive phishing or impersonating/cloned websites
We protect your brand by monitoring and detetcing infringements on NFT marketplaces such as OpenSea, Blur or Rarible.
We track global app stores to detect fake, malicious, or unauthorised apps, removing them quickly to protect your customer experience and your brand integrity.
No matter if you have one brand, or many. Or if you need a little help or full service, the first questions are often very similar.
Signs of counterfeiting often show up online first. Look for unusual listings on marketplaces, pricing that looks “too good to be true,” inconsistent packaging, or a sudden increase in customer complaints. SnapDragon monitors these channels for you, identifying suspicious listings and helping you confirm whether they’re genuine or not.
Flag it and avoid engaging directly with the seller. SnapDragon can verify the infringement, take action on your behalf, and remove the listing quickly and safely. Our team ensures the right evidence is gathered and the correct enforcement path is followed to protect your brand and the families who trust it.
SnapDragon offers flexible packages based on the size of your product range, the number of marketplaces/social platforms you need monitored, and the level of enforcement support required. We’ll recommend the right plan for your brand once we understand your priorities and risks.
If you would like to explore how SnapDragon can accelerate your online brand protection, get in touch to schedule a demo.
We would love to hear from you, and show you what’s possible.
Get in touch today.
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