Case Study: Malarkey Kids

The Problem

Due to the great success of the Munch Mitt, Malarkey Kids began to notice copies appearing on third party ecommerce sites. Great care and consideration had gone into the design of this innovative product, and the safety of Malarkey Kids’ tiny customers was the top priority, so dangers associated with cheap, knock-off products was a major concern. Counterfeit products rarely go through any of the rigorous safety testing required to take a product to market; and are frequently made from poor quality materials and often contain loose parts and hazardous chemicals. Not only could the cheap copies seriously harm unknowing customers, the team was seriously worried that the business’ reputation would be impacted if unsuspecting consumers purchased fake items, thinking they were the real deal. To make matters worse, as cheap copies proliferated online, genuine sales sharply and significantly declined. After all the hard work spent building a successful, global brand and loyal consumer base, this was devastating for everyone. The in-house team tried to tackle this growing issue, but quickly saw the distraction and inefficiency of trying to solve the problem on their own.