Counterfeit tactics have evolved. From "super fakes" to deepfake endorsements, 2026 presents a new breed of threat to brand integrity. We outline five expert strategies to help you disrupt illicit networks, leverage AI authentication, and maintain consumer trust.
Marta Guerreiro works with global brands every day to help them stay ahead of emerging threats. Here, she shares five lessons for brand protection leaders who want to stay one step ahead.
We spoke with sportswear giant, Nidecker Group, to discuss how they tackled counterfeit threats in partnership with SnapDragon, restoring trust, saving time, and protecting nine global brands from abuse.
