About Us

About Us

We’re not known as brand defenders for nothing.

At SnapDragon, we believe there’s a better way to protect brands against counterfeiting – a way that fuels innovation and drives real results.

That means we wear our “Leading Brand Protection” badge with pride – well known and respected throughout the industry, we stand ready to defend!

Why We Get Up In The Morning

Our founder successfully battled counterfeits of her own brand before creating the SnapDragon team to do the same for others – so with us, it’s personal. We’re driven to protect because we’ve been there ourselves. Our mission is simple – to safeguard and protect every business, large or small, against counterfeit crime. Defending global innovators that have a reputation to secure, and customers to keep safe, compels us to do great work – and we’re winning.

The Dragons

We don’t just talk the talk when it comes to brand defence. Because we’ve been there. We have experienced the fallout of counterfeiting. For this reason we made it our mission to clean up the negative impact for businesses on the receiving end. The SnapDragon team have backgrounds and experience as diverse as the clients we serve. Each member has the same drive and energy running through their veins. Consequently, the SnapDragon team have form in supporting some of the most exciting brands. Above all to provide brand protection from the counterfeiting onslaught that operates online. How do we help your business? Counterfeiting results in; diminished value, damaged reputation, lost trust and lost revenue. SnapDragon defends against the fallout of counterfeiting. We harness your brand value where it needs to be. Above all, putting you back in the driving seat, and leaving the counterfeiters in the dust. Adios!

Rachel Jones
Rachel Jones
Founder & Head Dragon

Catapulted into brand protection by a need to defend her own product. Rachel Jones’s global experience of hugely diverse industries continually surprises us all in terms of daily relevance!

Rachel Jones
Founder & Head Dragon
Jet Doran
Jet Doran
Director & Head of Brand Protection

An original Dragon. Jet’s tenacity, diligence and engaging approach have very much driven our 96% success rate for takedowns.

Jet Doran
Director & Head of Brand Protection
Mary Kernohan
Mary Kernohan
Head of Nurture

Mary uses her tenacity and determination to empower businesses to understand and combat issues of IP infringement. As a result she ensures that brands are protected.

Mary Kernohan
Head of Nurture
Kieron Smith
Kieron Smith
Chief Technology Officer

With two decades of product development experience, Kieron is determined to deliver Swoop, our brand protection platform, to the masses.

Kieron Smith
Chief Technology Officer
Michael Lloyd
Michael Lloyd
Chief Operating Officer

With a diverse career helping technology companies and their customers succeed, Mick is passionate about building high-performing efficient teams, products, and working practices.

Michael Lloyd
Chief Operating Officer
Andrew
Andrew
Brand Protection

Coming from a background in product design, Andrew has turned from creating to protecting innovative products with IP at their core.

Andrew
Brand Protection
Cecilia
Cecilia
Brand Protection

Cecilia’s interest in counterfeiting originally stemmed from her psychology postgrad. She now leads the analysts defending large and small brands with a passion, and globally.

Cecilia
Brand Protection
Michelle
Michelle
Client Services

Michelle uses her practised expertise to manage client relationships. She is passionate about delivering SnapDragon’s vision to impact the global market.

Michelle
Client Services
Ailidh
Ailidh
Marketing

Ailidh began her SnapDragon career as an analyst. She is now using her marketing background to raise awareness of the importance of online brand protection.

Ailidh
Marketing
Alicia
Alicia
Brand Protection

Alicia completed a degree in Criminology. Subsequently she recognised the sheer scale of counterfeit goods online. Alicia is working to protect clients IP from counterfeiters.

Alicia
Brand Protection
Allan
Allan
Finance

Allan is an experienced finance manager with a particular passion for the challenges of small, fast-growing businesses.

Allan
Finance
Angus-Owain
Angus-Owain
Nurture

When he isn’t playing or watching football, A-O brings his competitive nature and background in qualitative research. He works to protect IP and fight counterfeits globally.

Angus-Owain
Nurture
Bernadeta
Bernadeta
Brand Protection

After trying herself in various career paths internationally, Bernie has joined SnapDragon to be able to protect original ideas from copycats online.

Bernadeta
Brand Protection
Clara
Clara
Brand Protection

Shocked by the scale of fakes when studying in Shanghai, Clara now uses her language skills and eye for detail to help clients navigate the global counterfeit market.

Clara
Brand Protection
Gordon
Gordon
Product

Gordon made the switch from physical science to data science and is passionate about using the power of AI and machine learning to help protect brands online.

Gordon
Product
Jenny
Jenny
Office Manager

Working closely with the Head Dragon on administrative support, general business efficiency and office management.

Jenny
Office Manager
Joseph
Joseph
Product

Joe believes our relate-able and interesting goals set SnapDragon apart and is motivated to help us change the world.

Joseph
Product
Kellie
Kellie
Nurture

Kellie has a background in consumer protection working in Australia in marketing and PR. She joined SnapDragon as a brand analyst, and is now using her passion to help brands fight fakes online.

Kellie
Nurture
Kirsteen
Kirsteen
Brand Protection

Kirsteen has a background in Intellectual Property and Lean Six Sigma, she uses both to protect brands as efficiently as possible

Kirsteen
Brand Protection
Laura
Laura
Brand Protection

After working in communications for a global company in France, Laura joined the Brand Protection team to protect brands online.

Laura
Brand Protection
Lewis
Lewis
Brand Protection

With a background in art history and fashion marketing, Lewis passionately defends the name and aesthetic integrity of clients’ work.

Lewis
Brand Protection
Lisa
Lisa
Talent

Lisa uses her 25 years of HR and coaching experience to help SnapDragon build and develop a high performing team.

Lisa
Talent
Rose
Rose
Brand Protection

Rose is SnapDragon’s very first apprentice brand protection specialist. In her spare time you will find her learning a new song on her guitar or engrossed in a novel.

Rose
Brand Protection
Shona
Shona
Brand Protection

Coordinating IP for a travel brand, Shona experienced first-hand the harm caused by fakes. She now channels the knowledge gained during her Law degree into protecting brands online.

Shona
Brand Protection
Taeyoon
Taeyoon
Brand Protection

Taeyoon has a passion for data science that helps him to protect online brands in an efficient and effective manner. Utilising his background of Law and Business studies, he strives to defend IP.

Taeyoon
Brand Protection
Wil
Wil
Product

A career switcher from the charitable sector, Wil is a junior developer and also a hobbyist games designer.

Wil
Product
Polly
Polly
Head of Cheer

Polly is our super-friendly office dog and unofficial mascot. She is always keen for a walk, regardless of the weather!

Polly
Head of Cheer

Fierce online, very friendly offline.

We’re a dynamic scale-up, with a fabulous team, and wonderful clients, building something brand new in the marketplace. Based in Edinburgh, our team is friendly, international and welcoming. We are growing quickly, offering great opportunities for progression and skills development.

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