The true extent of the relationship between counterfeiting and organised crime is shocking.
In a marketplace dominated by growing ethical concerns, the need for brands to take a moral stance is more important than ever. When thinking about what makes any business ethical, thoughts tend to gravitate towards improving working conditions and supporting a noble cause. However, this key legislation excludes direct measures to tackle counterfeits or ‘fakes’, and the inherently illicit trade which underpins them.
Download a copy of our new eBook to find out:
- how the EU economic cost of counterfeiting reaches €85 billion annually
- why it is essential for brands to have a robust knowledge of their global distribution networks
- the extent of the role of brand protection in modern Corporate Social Responsibility strategies
To download the eBook, simply click the button below and fill out the form.