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Beyond Corporate Social Responsibility – SnapDragon’s New eBook!

The true extent of the relationship between counterfeiting and organised crime is shocking.

In a marketplace dominated by growing ethical concerns, the need for brands to take a moral stance is more important than ever. When thinking about what makes any business ethical, thoughts tend to gravitate towards improving working conditions and supporting a noble cause. However, this key legislation excludes direct measures to tackle counterfeits or ‘fakes’, and the inherently illicit trade which underpins them.

Download a copy of our new eBook to find out:

  • how the EU economic cost of counterfeiting reaches €85 billion annually
  • why it is essential for brands to have a robust knowledge of their global distribution networks
  • the extent of the role of brand protection in modern Corporate Social Responsibility strategies

To download the eBook, simply click the button below and fill out the form.

DOWNLOAD EBOOK

Looks real but underneath, it's Fake

Posted in: Brand Protection Insights SnapDragon News
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Catapulted into brand protection by a need to defend her own product, our Head Dragon, Rachel’s, global experience of hugely diverse industries continually surprises us all in terms of daily relevance!