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Knowledge is Power

The power of knowledge is the topic for this week.

Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.

Online counterfeit retail sales have grown at an annual rate of 20 per cent since the emergence of e-commerce. Counterfeiters are constantly finding new ways to manufacture and sell their fakes. The grim reality is that many will stop at nothing to produce copycat products, even if it means putting consumers – even children – at harm as many fail to comply with the safety regulations and standards enforced upon legitimate businesses.

If you want to stay one step ahead of the counterfeiters, then you need to educate yourself. Know your rights, research all the latest scams, and keep up to date with any new legislation. Remember to register your brand – for free – with the EUIPO Enforcement Database, which helps to detect counterfeits quickly at the point of import.

Having this amount of knowledge will definitely put a spanner in the works for the counterfeiters. Make sure you know your stuff and make copying your product/s as difficult as possible.

Make sure to keep an eye out for our upcoming blogs to keep one step ahead of the fraudsters – you can get our blog updates straight to your inbox by signing upon the top right of this page.

We use IP rights to defend your brand on e-commerce platforms across the world! If you want to take matters into your own hands, contact us to request a demo now.

Posted in: Brand Protection Insights

Beginning her SnapDragon career as an analyst, Ailidh is now using her marketing background to raise awareness of the importance of online brand protection.